Host a Screening

Screening Resource Kit Introduction

Ready to host a screening of Running for Jim? Then you’ve come to the right place!

We’ve partnered with, which is a web-platform that helps individuals, groups and organizations to set up personalized movie screenings in theaters across the country. The process is simple - you pick the time, place and date, and Tugg will reserve the theater and give you a personalized event page for your screening. All you need to do is pre-sell a minimum number of tickets in order for the event to be confirmed.

Please Note: If you are interested in hosting a screening of Running for Jim in a community venue or on campus, please visit our Running for Jim Community Screenings page for more information and pricing.

Once you get your event page, you’ll need to spread the word to your community and let people know the screening will only take place if enough tickets - the “threshold” - are reserved before a deadline. We will help you with outreach - just email Lauren at Once enough tickets are sold, your event will be confirmed and you can sit back and enjoy the show. If there aren’t enough tickets sold, then no one will be charged for the reservation and the screening will be called off.

We’ve created this resource kit to guide you through the process of hosting your screening. Begin with Step One, and follow the step-by-step instructions to maximize your promotional efforts and get the most out of your event.  If you have any questions, don’t hesitate to reach out to the Tugg team at

Step One: Setting Up Your Tugg Screening

1. To get started, you’ll need to fill out an Event Request Form, which you can do here -

2. Getting Started: Setting Up Your Tugg Screening Guide - For an in depth look at how to best set up your event and use your event as a fundraiser,  take a look at this guide before filling out your request.

Step Two: Spreading the Word

Once you’ve received your event page, it’s time to spread the word and ensure that enough tickets are reserved before the deadline.  We are happy to help with this.  Send Lauren a note and she will help spread the word to your local high schools, colleges, the running community and to your local ALS organizations.

1. An Introduction to Promoting Your Screening - Start by reading this guide, which will walk you through how to best reach out to your friends, family, and organizations via email, social media, and traditional outreach.

2. Tugg Tools - Tugg has created a number of tools to help you maximize your outreach efforts - read this to learn how to message your attendees and track the success of your outreach.

3. To help you along the way, we’ve created a few templates for your use:

4. As your event’s campaign moves forward, be sure to update attendees and potential attendees with new information about your event and the film using the documents below:

Step Three: My Event is Confirmed! Now What?

1. Read through the Preparing For Your Event Guide, which will arm you with all the information you need for the day of the event.

Step Four: The Day of the Event

1. Make sure you’ve reviewed everything in the Preparing For Your Event Checklist and follow the steps below to ensure a flawless screening.

2. Take a look at our Sample Event Introduction and Discussion Guide For Your Screening for ideas on what to include during your screening’s pre- and post-show.

Step Five: After the Event

Now that your event is complete, be sure to follow up with your attendees by sending them a message with the Promoter Messaging tool.

1. Use this Follow Up Message Template to thank your attendees and encourage them to tell their friends about your event and the film.

2. Post a recap of your event on the film’s Facebook and Twitter pages - be sure to tag @runningforjim and @TuggInc